The Art Of Advertising: A Legacy Built By Design

At Somoroff Plus Studios, we believe everything begins with a desire to communicate with one another. And the best way to do that? Art.

Art, in all forms, is the language of humanity. That is what our founder, Michael Somoroff, believes and it is a founding principle of this Studio.

We are the artists of Somoroff Plus Studios and we believe in the Art of Advertising built on a legacy of communication, a desire to connect and the ability to create.

In our studio, we don’t have clients, we have partners. Our collaborative process is unique because we don’t sell products, we create selling solutions. We create tabletop content that brings your community to a new level of engagement, by enticing them to interact with all of their senses.

As we begin our journey to share our community on a global scale, we invite you to join us in this mission, the mission of bringing art back to the world in all forms. #TheArtOf is our hashtag and we’ll be sharing content on all platforms related to this. We’ll be starting on Instagram (and you can follow us @somoroffplusstudios) and invite you to connect and share the art that makes you feel, heal and grow.

A Legacy Built By Design

Advertising as we know it today began in the 1930s, that pivotal period between the two world wars when the world sought new ways to communicate on a global scale.

The year was 1936. Alexey Brodovitch, legendary art director at Harper’s Bazaar from 1934-1958, revolutionized magazine design. With his directive “Astonish me,” he inspired some of the greatest visual artists of the 20th Century; Diane Arbus, Richard Avedon, Lillian Bassman, Lou Dorfsman, Wilfred Doyle, Steve Frankfurt, Louis Faurer, Milton Glaser, William Helburn, Hiro, Marvin Israel, Art Kane, Jay Maisel, Irving Penn, Ben Rose, Jerry Schatzberg, Henry Wolf and of course, Ben Somoroff (the father of our founder and the father of our Studio).

Brodovitch brought everyone into the conversation, creating a network of creators instituting Saturday seminars which he named the Design Laboratory.

Brodovitch’s legacy extended far beyond the magazine pages. It was a benchmark moment that created the advertising culture we know today. These creators Brodovitch nurtured helped shape and transform the very foundation of magazine, advertising, television, and art. There exists a direct lineage to where it all started.

The Design Laboratory often took place at the Somoroff Studio, then at 421 East 54th Street, New York City. Since 1947, Somoroff Studios has been the meeting place of artistry, the crossroad of collaboration and the root of the great American still life. And today, Somoroff Plus Studios is the next step in the evolution -- keeping the art of creativity, conversation, tabletop and more alive and well for generations to come.

Join the movement today.